A working hub for Proximity Green's brand identity, market strategy, and asset kit. Internal preview — for review and alignment ahead of launch.
The philosophy, name anatomy, colour system, typography, taglines, voice, and positioning — the Spinozan foundation of the brand.
Category design, ICP, competitive frame, the land-and-expand motion, Rpm² pricing, demand engine, expansion, and the 12-month plan.
The market read, naming landscape, and a practical plan to make LinkedIn and social channels active and on-brand.
The logo & graphic library — live previews, usage rules, colour-on-background, clear space, and the selection of what to use now.